Content architecture

Digital discipline down to the finest detail

Customer contact occurs across multiple channels. The common thread in the customer experience is the content. With a robust omnichannel content architecture, you ensure that your customer's experience is successful on every channel.

A bridge between your organization and your customers

Behind successful content lies a smart strategy that answers a number of crucial questions. What are the goals of your organization and of the customer? Which values are important in this context? How do you translate these into relevant and attractive content? How do you ensure that the core and the 'voice' of your message remain consistent across all channels? And that the customer perceives your brand as valuable, authentic, and credible? We help you bridge the gap between your organization and your customers by approaching your content from four perspectives: content, structure, governance, and workflow.

Insight into areas for improvement in your content

Customers now expect personalized content. Therefore, we add metadata to your content so you can offer relevant content based on your customers' profiles. And we structure your content so that it can be flexibly deployed. For example, we store content in one source and divide it into smaller units. For each channel, you can then determine what you show immediately and what you don't. This way, you optimally meet your customers' needs while limiting lead times and costs.

Read more about content journeys

Solid architecture for flexible content

Customers now expect personalized content. Therefore, we add metadata to your content so you can offer a content based on your customers' profiles. And we structure your content so that it can be flexibly deployed. For example, we store content in one source and divide it into smaller units. For each channel, you can then determine what you show immediately and what you don't. This way, you optimally meet your customers' needs while limiting lead times and costs.

ABN AMRO

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Discover how we helped ABN AMRO develop and implement an omnichannel content strategy, giving the bank full control over their content and their customers' journeys. Want to know how this strategy helps ABN AMRO excel at every point of contact?

Check the case

Organization and maintenance

Good content requires good management. Our content strategists help elevate your content management. So it's clear who is responsible for what and how you efficiently perform tasks. We map out ownership and optimize creation and editing processes for text, image, and social media. Or provide advice on a suitable CMS. The result? A solid approach to compelling and flexible content that achieves sustainable results.

What we can do for you

  • Perform a content audit.
  • Establish content journeys.
  • Create an omnichannel content roadmap.

Waardepropositie

Digital innovation that you can feel and experience

Fulfill your digital promise
Bedieningsconcepten

Interfaces designed to resonate with your heart and soul

Discover the You in UX
Design systems

One digital source, expressing yourself everywhere

Give your identity a system
Content Architectuur

Digital discipline down to the finest detail

Cement your content strategy

Interested in our content architecture proposition?

Of course, we'd love to get to know you. It's kind of in our DNA, you could say. We'd also like to know if you want to learn something from us. Just ask. Feel free to contact Marcel!

Marcel Kosters

Business director
+31 6 53 77 13 91
marcel.kosters@informaat.nl

Content architecture

Valuable content across all channels

Customer contact takes place across multiple channels. Content is the common thread throughout customer experience. With a good omnichannel content architecture, you ensure that the experience of your customer is successful on each channel.

A bridge between your organization and your customers

Behind successful content lies a smart strategy that answers a number of crucial questions. What are the goals of your organization and the customer? Which values are important? How do you translate these to relevant content? How do you ensure that both the core as well as the tone of your message are the same, in every channel? And that the customer experiences your brand as consistent and attractive? We help you to use content as a bridge between your organization and your customers by approaching your content from four perspectives: content, structure, governance, and workflow.

Informaat has drawn up a solid content strategy and roadmap for ABN&nbspAMRO. Informaat has also helped us to implement the strategy step-by-step within the bank.

Stephan de Ruiter

— 

Head of Omnichannel Design and Content Transformation, 

ABN AMRO

Insight into improvement points of your content

What content do you deliver to your customers across various channels? To what extent does this content contribute to achieving the goals of your organization, and what is its quality? Formulating a strategy starts with gaining insight into your current content. To visualise the situation, we perform a scan or audit. Together with the organization we look at - and score - the content across four perspectives: the content itself, structure, governance, and workflow. Then we identify the desired situation. For example with content journeys providing insight into the required content across all touchpoints.

A solid architecture for flexible content

Customers nowadays expect customized content. Therefore we add metadata to your content so that your customers receive relevant content based on their profile. And we structure your content so that you can use it in a flexible manner. For example, we store content in a single repository and divide it into smaller units. You can then decide for each channel what you do and do not show. You meet your customers' needs in the best possible way, without investing too much time or costs.

Organization and management

Good content requires good management. Our content strategists will help you to take content management to a higher level, so that it will be clear who is responsible for what, and how you carry out tasks efficiently. We map ownership and optimize creation and editing processes for text, images as well as social media. We can give you advice on a suitable CMS. The result will be a thorough approach for convincing and flexible content, with which you can achieve sustainable results.

What we can do for you

  • Perform a content audit.
  • Create content journeys.
  • Create an omnichannel content roadmap.

All of our complete design solutions

In addition to this proposition, we have more complete design solutions. Take a look at all our solutions in the services overview.

Cases

Omnichannel content strategy in practice

Let's meet!